STO was "featured" on the McElroy show, Monster Factory. They used our character creator to make a wonderful, horrible creation. I responded the next day by putting their creation in some of our best cutscenes, resulting in our largest day on social media ever, and in a 10% jump in new players.
Major community initiatives
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Tardigrade Adoption Agency
- ​Players had taken to Star Trek Discovery's Tardigrade, and we were making baby versions as in game pets
- ​I worked with STO's character artists to design personalities and costumes for each of the pets: Arty Tardigrade, Party Tardigrade, Lt. Tardigrade, etc.
- I created a personality test to match players with one of the five Tardigrades.
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Over the Winter, Players recieved weekly Email Updates on Their Tardigrade (Written by me)
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Kept Interest in the Game Alive During a Time When Most of the Developers Were on Vacation
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Encouraged Players to Discuss Their Different Tardigrade Stories together.
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​Players Received their Tardigrades as in-game pets
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Link​s:
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- ​Players had taken to Star Trek Discovery's Tardigrade, and we were making baby versions as in game pets
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ARG: Mysterious Transmissions
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Multi-week Alternate Reality Game to tease the tenth anniversary update for Star Trek Online​
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Puzzles led to four transmissions, written by me, that teased the appearance of Abraham Lincoln in our game.
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Game led to increased player social engagement and conversation/speculation about the upcoming update.
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Links:​
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Victory is Life: Declare Your Allegiance
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Social Media Initiative Celebrating the Launch of a New Faction​
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Encouraged Players to Engage with Product via Shareable Content
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Encouraged Friendly Competition to Determine the "Best" Faction
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Worked with Content Creators to Drive Interest in Campaign
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Links:
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Social media gifs
Describe your image
Describe your image
Describe your image
Describe your image
Monster factory response
Weekly livestreams
When I got to Star Trek Online, we were streaming three or four times a year. I took that to weekly, creating Ten Forward Weekly, building a passionate audience and an immensely popular streaming program that regularly got more than 500 viewers on Twitch. You can watch an episode below: